Workday
As part of the core team at Koto, I helped refresh Workday's global brand identity, evolving the company's long-standing Horizon concept into a more expressive and scalable system.
The new identity captures the natural rhythms of the workday, balancing the precision required for global financial software with the optimism and humanity at the heart of HR. My involvement spanned the project from brand audit and concept development through design execution and comprehensive guidelines.
Agency: Koto (Los Angeles). Creative Direction: Caroline Fox.
