iZettle
A new visual identity for iZettle’s to better represent their customers – small business users. The “Z” symbol is built from objects that reflect them, their portraits are featured in communication and the graphic elements is an abstract representation of them. Furthermore, the colours and typography are as human and vivid as they are, combining reliability with playfulness.
Designed at Bold (Stockholm). Project partners: , Markus Magnusson, Ingmar Sthlm, Hans Ericksson