How I work
My work sits at the intersection of strategy and design. I help organisations turn complex brand challenges into clear strategic and creative direction—whether building a new identity, evolving an existing brand, developing a campaign or moving into a new phase of growth.

My approach is grounded in category insight and business objectives, ensuring the creative work is relevant, purposeful and effective.

I work closely with leadership, marketing teams, strategists, writers and multidisciplinary design teams to translate strategy into coherent expression and practical implementation across teams, markets and touchpoints.

Experience and Education
With a BA from Central Saint Martins, I’ve worked with leading design agencies including Koto, Bold and Moving Brands, contributing to global brand initiatives across a wide range of industries. Alongside my professional practice, I have lectured at Berghs School of Communication and mentored at Hyper Island.

Selected Clients
Selected clients include Apple, Google Gemini, Sony, Call of Duty, Workday, Glassdoor, The Knot, Berliner Philharmoniker, iZettle, Swisscom, TV4 Play and The Guardian.