How I work
My work sits at the intersection of strategy and design. Projects often begin with workshops and early discovery, helping teams clarify the underlying challenge, define positioning, and shape the foundations of a brand.

From there I contribute to developing brand strategy and narrative, and translate that direction into distinctive visual identity systems that can scale across teams, markets, and touchpoints.

I work closely with leadership, marketing teams, strategists, writers, and multidisciplinary design teams to ensure that strategic direction carries through into clear design principles and practical implementation as organisations grow and evolve.

Experience and Education
With a BA from Central Saint Martins and experience working with leading design agencies such as Koto, Bold, and Moving Brands, I’ve contributed to global brand initiatives across a wide range of industries. Alongside my professional work, I have also lectured at Berghs School of Communication and mentored at Hyper Island.

Selected Clients
Call of Duty, Workday, Glassdoor, Google Gemini, The Knot, Berlin Philharmonics, iZettle, Swisscom, Barclaycard, C More, TV4 Play, Apotek Hjärtat, Hitachi, Sony, Apple, Absolut Vodka, Hotel Skeppsholmen, The Guardian, Royal Court Theatre, Plymouth College of Art, Swisscom, Shelter.