TV4 Play and C More
Working with TV4, we created greater coherence across the portfolio through a shared visual toolkit spanning colour, typography, motion and iconography.
For TV4 Play, the identity allowed TV4 and TV4 Play to co-exist within a unified brand architecture while maintaining distinct roles. For C More, the focus was on expressing the brand's passion for film and sport through a more playful visual language inspired by online messaging.
Together, the projects demonstrated how shared brand assets can create consistency across a portfolio while allowing individual brands to retain their own character.
Agency: Bold (Stockholm). Project partners: Dallas, Stefan Hattenbach, Fellow Designers mfl.
