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I'm an independent Design Director specialising in branding, working with ambitious companies and creative teams.

I believe great brands should make you feel something. Built around strong ideas and a point of view that can't be ignored. With over 15 years of experience across brand identity, art direction and campaigns, I bring together strategic thinking, creative experimentation and hands-on design to craft brands people remember. I work as an extension of agency teams or directly with brands, leading projects from the first idea to final delivery.

With a BA from Central Saint Martins, I've worked with leading design studios across Stockholm, London and the US, including Koto, Wolff Olins, Bold and Moving Brands.

How I work
I help brands evolve and reinvent themselves without losing what makes them special. Finding the big idea and bringing it to life through strategy, identity and art direction.

I design from play. Experimenting, pushing boundaries and exploring new possibilities, because that's where the magic lives.

I love working with people who take the work seriously, but know how to have fun along the way. People who are curious, open and willing to take risks. Because doing something unexpected with heart beats playing it safe every time.

Have a project in mind? Let's talk. Email me or message me on LinkedIn.